Denver was selected in 1970 to host the 1976 Winter Olympics to coincide with Colorado's centennial celebration, but in November 1972 Colorado voters struck down ballot initiatives allocating public funds to pay for the high costs of the games, which were subsequently moved to Innsbruck, Austria. The notoriety of becoming the only city ever to decline to host an Olympiad after being selected has made subsequent bids difficult. The movement against hosting the games was based largely on environmental issues and was led by State Representative Richard Lamm, who was subsequently elected to three terms (1975–87) as Colorado governor. Denver explored a potential bid for the 2022 Winter Olympics, but no bid will be submitted. In 2010, Denver adopted a comprehensive update of its zoning code. The new zoning was developed to guide development as envisioned in adopted plans such as Blueprint Denver, Transit Oriented Development Strategic Plan, Greenprint Denver, and the Strategic Transportation Plan.
Denver has also been known historically as the Queen City of the Plains and the Queen City of the West, because of its important role in the agricultural industry of the high-plains region in eastern Colorado and along the foothills of the Colorado Front Range. Several US Navy ships have been named USS Denver in honor of the city.